The Cromwell and Streamsong Resort win for fashionable and functional designs
CHICAGO — April 15, 2015 — For the 16th consecutive year Cintas Corporation (NASDAQ: CTAS) received Image of the Year Awards (IOY) during a banquet held by the North American Association of Uniform Manufacturers & Distributors (NAUMD) in Orlando, Fla. Presented by the Image Apparel Institute (IAI), a division of the NAUMD, the 2015 IOY awards recognize fashion, function, creativity and innovation. The industry's most celebrated designers, journalists and fashion authorities recognized Cintas customers The Cromwell, the only stand-alone boutique hotel in Las Vegas, and Streamsong Resort with awards in the gaming and single-unit hotel categories.
"We are honored to have two of our distinguished clients selected for this prestigious award," said Kristin Sharp, Director of Design and Merchandising at Cintas. “This is a testament to the way our fashion designers work with our customers to create retail-inspired, functional fashions that enhance their professional image."
Winner in the gaming category, The Cromwell, the first boutique hotel casino on the Las Vegas strip, partnered with Cintas to create an apparel program to match its boutique-minded guests. Designed so employees could proudly wear it outside of work, the sleek and minimalistic collection includes fitted blazers, shirts and vests that mirror current runway styles. From hotel operations to the casino, each job function has its own unique look that complements the others.
"Our guests are attracted to our bold and sophisticated ambiance, so we wanted to create a fashion forward, yet functional apparel program that matches that image," said Karie Hall, Vice President and General Manager, The Cromwell. "Not only was Cintas able to bring our vision to life by designing a uniform that our employees are proud to wear and our guests admired, they also made the process easy, a key to making this program work."
The award for single-unit hotels went to the apparel program at the Streamsong Resort in Florida, a resort that takes the everyday ordinary to the absolutely extraordinary. Fourmy, Cintas' luxury division, designed a uniform program that blends seamlessly with the other elements of the property. The collection features a contrast of colors, including warm and earthy colors for the front of the house and cooler neutrals for the food and beverage outlets.
"Our staff's apparel is a detail that's just as important to the overall Streamsong guest experience as elements like our architecture, art, golf, culinary options, and outdoor activities. It helps tell us the story of this unique place," said Tom Sunnarborg, vice president – land development and management for The Mosaic Company, which owns Streamsong. “Working collaboratively with our architects, operators and ownership group, Cintas created an apparel program that perfectly captures the spirit of the resort."
Additionally, for the first time ever, Cintas was honored with a Best Dressed Public Safety Award from the NAUMD for the uniform program designed for the State of Connecticut Judicial Marshal Services. Cintas re-designed the Marshal Services' program to create a more classic and professional law enforcement look. Featuring an improved tailored-look the new uniforms include custom heather grey shirts to set the Marshals apart from other local and state departments.
To view the winning programs as well as past winners, please visit
www.cintas.com/imageawards.
For more information about NAUMD or the IOY Awards, visit
www.naumd.com or call (516) 393-5838.
About Cintas Corporation
Headquartered in Cincinnati, Cintas Corporation provides highly specialized services to businesses of all types primarily throughout North America. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom supplies, first aid, safety and fire protection products and services. Cintas is a publicly held company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of the Standard & Poor's 500 Index.
About The Image Apparel Institute
The Image Apparel Institute (IAI) is the producer of the Image of the Year Awards Program, the IAI Summit and is responsible for the development of the Image Apparel Institute Education Tracks presented during the NAUMD Convention & Exposition. The group is also responsible for the Best Practices Webinars and publications focused on the needs and issues facing the Image Apparel Business community. Award recipients have been recognized in such notable outlets as the Wall Street Journal, Fox News, MSNBC, CNBC and numerous websites and media outlets.
The Image Apparel Institute works to protect the interests of its members through a series of advocacy, education, and public relations campaigns intended to arm them with the tools needed to retain and capture business in a global economy. The institute has authored a number of position papers and has an extensive library of information from which members can further their understanding of the image apparel marketplace. The Image Apparel Institute also conducts a series of professional development seminars, and in conjunction with the North American Association of Uniform Manufacturers & Distributors, hosts an annual convention and exhibition where attendees can source products, learn about the latest trends, and gain practical, image apparel, fabric, sourcing and marketing knowledge to better run their business.